OVERVIEW
Tripadvisor is one of the world’s largest travel guidance platforms with an aim to make trip planning easy, no matter the trip type. To help support its various initiatives, I designed landing pages for; a Rakuten x Tripadvisor collaboration, a ‘TripText’ service, and a test for pricing tiers of a membership program.
MY ROLE
I led the design for these landing pages with support from a Content writer for the Trip Text lander.
Rakuten x Tripadvisor
Affiliate lander design to help Rakuten users search Tripadvisor products and understand terms of usage with ease. The design had a tabbed view to encourage users to explore both – Hotels and Things to Do.
TripText
Design for a travel guidance service provided via text messaging that connects users with travel industry professionals called ‘Trip Insiders’, to assist in trip planning.
Testing Tiers for a travel membership
A lander design to test demand for different membership tiers (for a program called ‘Plus’).
