I combine a human-centered perspective with a creative problem-solving approach to craft user experiences that people love. High user empathy, a keen eye for detail, and a drive for excellence help me successfully discover and translate needs to meaningful solutions.

My experience in the design industry spans over a decade with exposure to a variety of fields (automated driving, healthcare, education etc.) and design competencies ranging from UX/UI to visual design, and user research.

After pursuing my undergraduate studies in Graphic Media Design at London College of Communication, I worked at design studios in London, Singapore, and Bangalore. I soon identified a need to look deeper into the ‘why’ of what I was designing – this realization led me to a masters in research in Information Environments. My masters thesis project “Out of the Box” shows my keen interest in Design for Learning and creativity as a form of intelligence.

Apart from my passion for art & design, I have a great love for Japanese ceramics, travel, and good food.

The goal of design is to raise
the expectation of what design can be.

Paula Scher