About me

A Senior Product Designer with 8+ years designing digital products — from consumer-facing platforms at scale to complex, ambiguous problem spaces in autonomous driving and healthcare robotics.

I started my design career in graphic and visual design, where I honed my craft, before pursuing a Design Research Masters at the University of the Arts London — building a strategic foundation and user-focused lens grounded in curiosity and empathy.

I’m drawn to consumer-facing products where design has a direct and visible impact on people’s lives, particularly in spaces like healthcare, education, and community, where good design strengthens how people live and connect.

I’m also actively exploring how AI tools are reshaping the design process, including building The Augmented Designer, a personal project mapping AI tools across the design workflow.

Away from screens, you’ll find me tending to my plants, dabbling in clay, or experimenting with food from places I’ve lived and loved.

The goal of design is to raise
the expectation of what design can be.

Paula Scher