Aligning a hospitality solutions provider to its new vision

Ribbon, based in Dubai, offers turnkey restaurant consulting and management services in the U.A.E.

The aim of the project was to re-brand the company so that they can better position themselves in the market and be aligned to their new vision.

The logo, tagline, visual language and branding collateral were built with a focus on reflecting a more mature and established image, and offering solutions beyond just restaurants in the Food & Beverage space.

Rebuilding a brand

A new logo was created that represents a ribbon flowing to form the letter “R”. The same shape also forms an abstract 3D space, and is flexible enough to take different shapes in the future. The tagline of “Shaping ideas” was created to complement this new visual identity.

The ribbon ties together the company’s name with the holistic and comprehensive approach to F&B solutions that they provide, while also showcasing agility.

Screenshots of company profile showcasing services & portfolio of projects